The Beauty Matrix is a true innovation in the world of skincare and represents the beating heart of the revolutionary science behind Genetica 23.
Based on your personal details, lifestyle, data provided by our Visia Facial Imaging machine, and your genetics, Genetica 23 determines your beauty matrix – the digital blueprint that defines your unique characteristics.
By using this matrix, we can create products and cosmetic formulations tailor-made specifically for you.
That’s why Genetica 23 cosmetics are more than ‘just products’: they are the culmination of a process that enables us to prepare the perfect formulations for your skin type.
That’s why you won’t find any list of ingredients here.
Each product is different and created based on the unique characteristics of your DNA.
They embody the very best in skincare excellence: a highly elaborate combination of cutting-edge active constituents and extremely effective botanical ingredients, blended together and tailored specifically to your own personal beauty matrix.
Each cosmetic product is personalized with your name, because it’s specific to you, and so won’t have the same effect on another person. No two skin conditions are alike.
That’s why no ‘product samples’ exist. You yourself are your product – we create it starting from you.